Red Scarf | 你必备的英国指南 – 折扣、购物、旅游、美食、签证

About Red Scarf

Red Scarf, “ Honglingjin” (in Chinese), was established in 2012. We are a well-known Chinese lifestyle media dedicated to building up a community for the Chinese expats living, studying and working in the United Kingdom.

Why do we call ourselves Red Scarf? In China, outstanding primary school students who are helpful to others will join the Young Pioneers’ group. The Young Pioneers’ group will be awarded a red scarf to represent the honour. This is the initial intention of our company: in order to help more overseas students and Chinese expats live better in the UK, we provide them with ‘Life in the UK’ advice. This includes preparations for arrival/departure, admission instructions, visa applications, travel and other aspects of information. We show them what life is really like living in the UK such as where to enjoy eating, drinking and having fun like a local. We also dedicated ourselves as the culture bridge between China and Britain. We are committed to become the most trustworthy, positive and stylish Chinese media brand in the UK.

As of today, the company has been established for more than ten years, adhering to the principle of “never forget why you started”. Our media platform has included the official website, Red Scarf official APP, and social media accounts such as WeChat, Weibo, and RED (Xiaohongshu).

If you would like to get in touch, please send an email to hello@honglingjin.co.uk

关于我们

Red Scarf，原名为“英国红领巾”，创始于2012年，是致力于帮助身在英国的留学生和华人更好地融入和享受英国当地生活的知名中文生活方式类媒体。

我们的名字起源于：在国内，乐于助人的优秀小学生会加入少先队，而少先队员会被授予红领巾以体现荣誉（少先队：是代表广大优秀中国少年的先锋团体）——这也是我们创立公司的初衷：为了帮助更多在英国的留学生和华人在英国更好的生活，为他们提供生活建议，包括临行准备、入学须知、银行手续/办卡服务、签证、旅游等多方面知识；向大家展示真实的英伦生活、如何像当地人一样吃喝玩乐、及为了中英文化交流而努力，以成为最值得大家信赖、积极向上、有格调的媒体平台。

截至今日，公司已经建立超过十余载，秉承着“不忘初心”，我们被读者们一直亲切地称呼为“委员”，而委员助人为乐的形象也被大家所知晓且深入人心。我们的媒体平台已涵盖官方网站、官方APP，及微信、微博、小红书等社交媒体账号。

如果您想要联系我们，请发送电子邮件至 hello@honglingjin.co.uk